As our economy gains is footing coming out of a global pandemic, employers are finding that they must now compete in a brand-new world of work. One in which labor is reassessing whether their values, purpose in life, time commitment, total rewards, and environment aligns with their place work. I believe Satya Nadella and others get it right in this article, https://bit.ly/3FNpBUX in recasting labor's reassessment of priorities as "The Great Reshuffle", not the Great Resignation.

The unrest in our politics, racial injustices and lack of inclusivity, instability of our environment, workplace safety and other social causes have all played a role in leading companies taking a position by demonstrating their values through employment branding. It is more crucial than ever to have alignment among the stakeholders of your business.

A good employer brand will capture and clarify a team’s culture, values, and passion to build a unique, authentic brand that resonates with like-minded folks both internally and externally. An employer brand works as a toolkit to help your people represent your business consistently and confidently. It helps your company stand out as an employer of choice. It unites your employees, stakeholders, investors, leadership, and even customers under one shared vision. It’s brand building from the inside out – with impactful, measurable results.

Want proof? Companies with highly engaged employees outperform their competitors by 147% (Forbes). 86% of workers avoid companies with known poor workplace cultures (Randstat). A strong employer brand can reduce turnover rates by 28% and cost per hire by 50%. For this reason, Alliant is exploring the launch of a more holistic offering of services in partnership with third-party firms o help employers of all sizes tackle these challenges of our time.