This video is for any HR professional that is in need of help in changing the culture and mentality of the senior management team. The companies that make the "Best Companies to Work" list understand this. Their culture is typically driven by a way of doing things in the organization that comes from the top down. Employee benefit programs alone play only one part of what keeps you on the "Best Companies" lists over the long haul. http://www.youtube.com/watch?v=4ZlfReH8znM